During the month of October, Maximo and the Big C books will be given FREE
to children affected by cancer around the world in order to spread Maximo’s message
of courage and compassion. The FREE books for children are made possible thanks
to generous donations from individual donors, and companies who are
campaign sponsors enabling thousands of books to be donated.
Books will be given out through the Maximize Life Global Cancer Awareness Campaign,
an initiative led by The MAX Foundation
each October in partnership with patient associations around the world. This year, groups
participating in the campaign will be given the opportunity to hand out books to children
affected by cancer in their local communities.
If your patient association or cancer organization is interested in participating
in the campaign, please contact us. We look
forward to collaborating with groups from around the world.
Being Human, an organization founded by Bollywood star Mr. Salman Khan, is an organization
that is deeply committed to the causes of healthcare and education for the underprivileged
within India. The MAX Foundation and Being Human are partnering in a joint campaign
that is already sweeping through India. Read our full
media release on our partnership.
In order to help spread the campaign message of “This is OUR story! Because cancer
touches everyone”, Being Human generously offered to serve as a key supporter within
India. Thanks to Mr. Khan’s support, over 5,000 storybooks will be donated within
India to children affected by cancer, in order to inspire them, while sending a
message to the community about how it is truly possible to maximize life in the
face of cancer.
Already events that include readings inside pediatric cancer wards, bookstores,
and in schools and are underway across India! Precious children have benefitted
from this extraordinary partnership that also includes Friends of Max, the local
patient support association. Thanks to Being Human, children have received their
own personal copies of Maximo and the Big C. Visit our
campaign gallery to see the endearing photos for yourself!