October Campaign

During the month of October, Maximo and the Big C books will be given FREE to children affected by cancer around the world in order to spread Maximo’s message of courage and compassion. The FREE books for children are made possible thanks to generous donations from individual donors, and companies who are campaign sponsors enabling thousands of books to be donated.

Books will be given out through the Maximize Life Global Cancer Awareness Campaign, an initiative led by The MAX Foundation each October in partnership with patient associations around the world. This year, groups participating in the campaign will be given the opportunity to hand out books to children affected by cancer in their local communities.

If your patient association or cancer organization is interested in participating in the campaign, please contact us. We look forward to collaborating with groups from around the world.

Partnership Spotlight

Being Human, an organization founded by Bollywood star Mr. Salman Khan, is an organization that is deeply committed to the causes of healthcare and education for the underprivileged within India. The MAX Foundation and Being Human are partnering in a joint campaign that is already sweeping through India. Read our full media release on our partnership.

In order to help spread the campaign message of “This is OUR story! Because cancer touches everyone”, Being Human generously offered to serve as a key supporter within India. Thanks to Mr. Khan’s support, over 5,000 storybooks will be donated within India to children affected by cancer, in order to inspire them, while sending a message to the community about how it is truly possible to maximize life in the face of cancer.

Already events that include readings inside pediatric cancer wards, bookstores, and in schools and are underway across India! Precious children have benefitted from this extraordinary partnership that also includes Friends of Max, the local patient support association. Thanks to Being Human, children have received their own personal copies of Maximo and the Big C. Visit our campaign gallery to see the endearing photos for yourself!